30+ Years Strong
Unlock Exclusive Brand Exposure with the Spring Fling Music Festival
THE EVOLUTION OF THE SPRING FLING MUSIC
FESTIVAL'S REACH
2025 Attendees were from every state (except North Dakota and South Dakota) plus Australia, Japan, Canada, and London.
2026 TARGET – 40K Attendees
INITIAL ENGAGEMENT IN LOCAL REGIONS
In 1994, we attracted approx. 3K attendees primarily from Mobile, AL, and Pensacola, FL.
INTERNATIONAL ENGAGEMENT AND ATTENDANCE
We have now expanded our audience to attendees from all states in the US except from 2 states plus attendees from Australia, Japan, Canada, and London.
TENFOLD INCREASE IN PARTICIPATION
We achieved a 10x growth in attendance from local to global audiences.
DEMOGRAPHIC INSIGHTS
Our audience is primarily 25–54 year olds, with strong representation from the African American community, driving both growth and meaningful engagement.
Why Partner with the Spring Fling Music Festival?
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Direct Access to a Loyal, Affluent Audience
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Brand Visibility Across Platforms
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Support a Purpose-Driven Legacy
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Deepen Community Roots
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Exclusive Onsite Engagement
Spring Fling isn’t just a music festival — it’s a cultural legacy. With a 31-year history of uniting music lovers from across the country, this Spring Fling Music Festival is a cherished Southern tradition that has brought together 30,000+ primarily African American adults (ages 25+) for music, food, fun, and connection.
Partnering with this legacy-driven event positions your brand at the heart of Southern culture and community impact.
Our Mission
Our mission is to enrich the Mobile, Alabama community by creating unforgettable cultural experiences that bring people together through music, family, food, and fun. We are dedicated to curating a high-quality event that celebrates southern culture, fosters connections, and provides entertainment that resonates with audiences of all backgrounds.
Our Vision
We envision the Spring Fling Music Festival as the premier event in the region that leaves a lasting impact on the community. By consistently elevating our event, forging strong partnerships, and embracing innovation, we aim to expand our reach, attract more music lovers, and create experiences that become cherished traditions for generations to come.
Goals
As we continue to grow, our vision is not just about expanding our events—it’s about creating a lasting legacy of impact, connection, and cultural enrichment. We aim to go beyond entertainment, deepening our community engagement and building meaningful partnerships that make a difference.
By incorporating purpose-driven "give back" initiatives into the Spring Fling Music Festival and brand partnership packages, we can strengthen community ties, uplift future generations, and ensure that our impact extends far beyond festival day.
Here are some of the powerful initiatives:
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Scholarship Programs
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Workshops
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Community Outreach Programs
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Healthcare Support Initiatives
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Environmental and Cultural Preservation Efforts
THE EXPERIENCE
This is more than a music festival—it’s a movement. It’s about legacy, connection, and community investment.
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Every month
+$100 Setup fee
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15
Every month
+$100 Setup fee
Use this area to describe one of your memberships.
Valid for 3 months
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Plan Name
15
Every month
+$100 Setup fee
Use this area to describe one of your memberships.
Valid for 3 months
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Plan Name
15
Every month
+$100 Setup fee
Use this area to describe one of your memberships.
Valid for 3 months
I'm a Benefit
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Plan Name
15
Every month
+$100 Setup fee
Use this area to describe one of your memberships.
Valid for 3 months
I'm a Benefit
I'm a Benefit
I'm a Benefit
Plan Name
15
Every month
+$100 Setup fee
Use this area to describe one of your memberships.
Valid for 3 months
I'm a Benefit
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BRAND PARTNERSHIP PACKAGES
To provide flexibility and maximize value, we offer tiered brand partnership packages, allowing
partners to choose an option that best aligns with their marketing goals and budget.
Each level comes with unique benefits designed to enhance brand visibility and community engagement.
If none of these tiered packages work for you, we can also customize a package.
MEET THE FOUNDER– Mel Showers
Mel Showers, a visionary entertainment entrepreneur and proud native of Mobile, Alabama, is the dynamic founder of The Spring Fling Music Festival. A seasoned veteran in the music industry, Mel's passion for bringing people together through the power of music led to the inception of the iconic Spring Fling event in 1994.
Growing up in Mobile, Mel developed a deep appreciation for Southern Soul and the vibrant cultural tapestry of his hometown. His early exposure to diverse musical influences fostered a dream of creating an event that would celebrate this rich heritage while uniting the community. With determination and a commitment to excellence, Mel brought Spring Fling to life, transforming it into the premier annual music festival that it is today.
Over three decades, Spring Fling has grown under Mel's leadership from a local gathering to a nationally recognized event, attracting music enthusiasts from across the United States. Each year, Mel ensures that the festival remains true to its roots by featuring top-tier Southern Soul artists, offering unforgettable experiences to attendees, and contributing to the cultural enrichment of Mobile.
Mel Showers continues to be driven by his dedication to community, culture, and creativity. Through the Spring Fling Music Festival, he strives to not only entertain but also inspire, leaving an indelible mark on Mobile's cultural landscape and fostering connections that transcend boundaries.
THANK YOU FOR YOUR SUPPORT!
Your contribution helps us create an unforgettable event and build a stronger, more
connected community. Because of your generosity, we can provide amazing experiences,
meaningful connections, and lasting impact.
